Practical thinking for digital commerce, retail, and the future of work.
A library of frameworks, essays, and field notes for small businesses and operators who want clearer ecommerce, useful AI, better content, and less dependence on expensive digital noise.
A studio, a publication, and a lab.
A Studio
Practical systems for digital commerce, local business, content, and AI-assisted work.
A Publication
Essays and field notes on digital minimalism, organic growth, retail, and reinvention.
A Lab
Experiments with LLMs, knowledge systems, RAG, and practical tools for business operators.
Core topics
- Digital minimalism
- Ecommerce and retail strategy
- AI for the workplace
- Organic growth versus paid media
- Local commerce in Zurich
- Reinvention and work after 50